This look that would guide the rest of our design started (accidentally) with the logo. When we were in the early stages of deciding on a look and feel for the agency moving forward, I made a few changes to the logo so it would match a conceptual mockup. While the conceptual mockup went straight to the archives, changes to the logo felt like the evolution we were looking for. It's bright simplicity led the design of the site moving forward. We built a minimalist canvas on which our client work could shine.

Use the slider to see before and after.